NEW YORK–Alcoa (NYSE:AA) has named Dina Shapiro Director, Marketing
Communications and Branding, responsible for driving an integrated
marketing strategy across the Company’s businesses and enhancing Alcoa’s
iconic brand around the world.
“Dina will help translate Alcoa’s global reach, innovation expertise and
sustainability leadership into marketing programs that grow sales and
strengthen our brand across Alcoa’s many markets,” said Nick Ashooh,
Alcoa’s Global Vice President of Corporate Affairs.
“As Alcoa celebrates 125 years of modern aluminum production, the
prospects for our ‘miracle metal’ have never been brighter,” Ashooh
said. “Dina will play a central role in building awareness of how light,
strong and recyclable aluminum can deliver innovative and sustainable
solutions to our customers.”
Ms. Shapiro brings to Alcoa a blend of deep experience on both the
corporate and agency sides of marketing communications. She has 18 years
of marketing experience at top agencies including JWT, BBDO,
McCann-Erickson and Y&R, working on leading brands such as MasterCard,
Kleenex, Campbell’s Soup, Lever2000, Excedrin, Lubriderm and Hellmann’s.
In her most recent role as Senior Vice President of Brand Strategy at
Citibank, Ms. Shapiro was responsible for strategic positioning, driving
marketing best practices, and ensuring brand consistency across
communications.
Ms. Shapiro holds an MBA from Boston University and a bachelor’s degree
in economics from George Washington University.
About Alcoa
Alcoa (NYSE:AA) is the world’s leading producer of primary and
fabricated aluminum, as well as the world’s largest miner of bauxite and
refiner of alumina. In addition to inventing the modern-day aluminum
industry, Alcoa innovation has been behind major milestones in the
aerospace, automotive, packaging, building and construction, commercial
transportation, consumer electronics and industrial markets over the
past 120 years. Among the solutions Alcoa markets are flat-rolled
products, hard alloy extrusions, and forgings, as well as Alcoa® wheels,
fastening systems, precision and investment castings, and building
systems in addition to its expertise in other light metals such as
titanium and nickel-based super alloys. Sustainability is an integral
part of Alcoa’s operating practices and the product design and
engineering it provides to customers. Alcoa has been a member of the Dow
Jones Sustainability Index for nine consecutive years and approximately
75 percent of all of the aluminum ever produced since 1888 is still in
active use today. Alcoa employs approximately 59,000 people in 31
countries across the world. More information can be found at www.alcoa.com.